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Social Media All-Stars Unite to Create “The Social Cookbook” to Benefit @InvisiblePeople.tv

19 Sep

Chris Brogan, Brian Solis, Liz Strauss and a Dozen Other Web Celebs Donate Recipes for Cookbook App to Help the Homeless

LOS ANGELES–(BUSINESS WIRE)–

InvisiblePeople.tv has teamed up with BakeSpace.com and some of the most visible people in social media to create “The Social Cookbook” – a first-of-its-kind app-based fundraising cookbook to raise funds to fight homelessness.

Get the Social Cookbook App!

Created with BakeSpace’s Cookbook Café digital publishing platform, “The Social Cookbook” is available for download on the iPad via the free Cookbook Café app, as well as online as a web-based e-book. It includes personal recipes from 19 highly respected social media influencers – from Chris Brogan and Liz Strauss to Brian Solis and Beth Kanter.

Watch: How InvisiblePeople.tv, the organization helping homelessness via social media, has teamed with BakeSpace.com to create the first crowd-sourced cookbook from social media

The cookbook costs $2.99 to download, and all proceeds (after Apple’s App Store fee) go to support InvisiblePeople.tv and its efforts to fight homelessness using the power of social media. The organization is a nationally-recognized 501(c)3 nonprofit founded in 2008 by Mark Horvath (@hardlynormal on Twitter). Its mission is to empower the homeless to tell their stories, build community and connect with support services by helping them get online and have a voice.

To build “The Social Cookbook,” a list of all-star social media influencers contributed their favorite personal recipes including:

  • David Armano’s “Popo Mikey’s Famous Stuffing & Mom’s Turkey Gravy” (@armano)
  • Chris Brogan’s “Poor Man’s Shepherd’s Pie” (@chrisbrogan)
  • C.C. Chapman’s “Soggy Saturday Wings” (@cc_chapman)
  • Claire Diaz-Ortiz’s “Sugar Cookies” (@Claire)
  • Sarah Evans’ “Blueberry Whole Wheat Pancakes with Bananas” (@PRsarahevans)
  • Jason Falls’ “Potato and Egg Salad” (@jasonfalls)
  • Sean Gardner’s “Lasagna” (@2morrowknight)
  • Beth Kanter’s “Kachumber Salad” (@kanter)
  • Jason Keath’s “Dirty Greek Eggs” (@jasonkeath)
  • Shira Lazar’s “Shira’s Social Sangria” (@shiralazar)
  • Stefanie Michaels’ “Eggs ala Salsa” (@adventuregirl)
  • Amy Neumann’s “Simple Homemade Pickles” (@CharityIdeas)
  • Amber Naslund’s “Chicken Tortilla Soup” (@ambercadabra)
  • Lee Odden’s “Philly Cheese Steak Rolls” (@leeodden)
  • Jeff Pulver’s “Jeff Pulver’s Jackson Hole Shakshuka” (@jeffpulver)
  • Peter Shankman’s “Mom’s Calming Noodles and Cheese” (@petershankman)
  • Mari Smith’s “Mom’s Scottish Shortbread” (@marismith)
  • Brian Solis’ “Tortilla Espanola” (@briansolis)
  • Liz Strauss’ “Grilled Peanut Butter and Jelly Sandwich” (@lizstrauss)

“I love that this cookbook brings together some of the most visible people in social media to help some of the least visible people in our society,” said InvisiblePeople.tv Founder Mark Horvath. “I’m grateful to everyone who helped create ‘The Social Cookbook,’ as well as everyone who downloads it to help fight homelessness.”

To preview excerpts from the cookbook and learn more, visit http://bit.ly/thesocialcookbook.

“Fundraising cookbooks have been around for a long time, so our goal for Cookbook Café was to update the publishing process and make it easier, more efficient and more rewarding,” said BakeSpace.com Founder Babette Pepaj. “We wanted to come up with a technology that democratizes cookbook publishing and helps nonprofits like InvisiblePeople sweeten their fundraising efforts.”

Learn more about our homeless friends, aka “Invisible People,” Mark Horvath and InvisiblePeople.tv are helping us see using social media to spread their stories.

Cookbook Café enables anyone (individuals, groups, brands, etc.) to publish a cookbook as both a web-based e-book and an iPad app quickly, easily and at no cost.

Once a cookbook is published, the author can give it away for free or sell it to the world for profit or fundraising. Cookbooks are sold online and on the iPad via Cookbook Café’s community-driven marketplace, which makes it easy for shoppers to discover even the most niche cookbooks. “The Social Cookbook” is the first cookbook published using Cookbook Café’s new groups feature, which enables groups of any size to crowdsource recipes and work together to build a cookbook.

Earlier this year, Cookbook Café was recognized by the Webby Awards and the IACP (International Association of Culinary Professionals) in the best social app and use of new technology categories. The do-it-yourself publishing platform includes: 1) The free Cookbook Café iPad app with cookbook storefront and reader, 2) A web-based version of the storefront and reader accessible via any web browser, and 3) A web-based book builder that automatically publishes each cookbook as both an iPad app and web-based e-book. More information about Cookbook Café is available at http://CookbookCafe.com. To make an original cookbook, visit BakeSpace.com/cookbooks – it’s free!

About InvsiblePeople.tv

InvisiblePeople.tv is a grassroots 501(c)3 nonprofit founded in 2008 by Mark Horvath (@hardlynormal on Twitter) to fight poverty and homelessness using the power of online social media. The organization launched its sister site – WeAreVisible.com – in September 2010 as a resource to educate homeless people, help them get online and connect with support services. After building a successful career in television syndication, Mark found himself homeless in 1995 following a battle with addiction. He worked hard to clean up his act, and was living comfortably by 2007 with a three-bedroom house and a 780 credit score. But then the recession hit. After several layoffs and a foreclosure, he was once again facing homelessness. That’s when Mark launched InvisiblePeople.tv with just $45 and a budding interest in social media. More information is available at http://InvisiblePeople.tv and http://WeAreVisible.com.

About Cookbook Cafe and BakeSpace.com

Launched in 2006 as the Web’s first food social network, BakeSpace.com has been described by USA Today as “the closest thing to a Facebook-like food site.” It has earned numerous Webby Award honors including back-to-back nominations for “Best Social Network.” The company’s ‘Cookbook Café’ publishing platform is the first DIY digital publishing tool that enables anyone to create, market and sell a cookbook as both a native iPad app and a web-based eBook. BakeSpace also produces the TECHmunch Food Blogger Conference, which is held in cities across North America. More information is available at http://BakeSpaceMedia.com.

Social Media and Nonprofit Infographics – Curated by Beth @Kanter

27 Jan

Here’s an incredible collection of Social Media Tips and Best Practices Infographics and Nonprofit Infographics, curated by Beth Kanter on Pinterest:

– Thanks Beth!

(Beth is one of my Social Good Stars and personal heroes – follow her on Twitter @kanter and check out her amazing BethKanter.org blog!)

Social Good Stars: Mark Horvath (@hardlynormal) Gives a Voice to Our Homeless Friends

19 Jan

This article originally appeared in The Huffington Post.

Amy Neumann

Writer, Speaker; Social Media Consultant

Social Good Stars: Mark Horvath

Posted: 1/15/12 11:00 AM ET

This is the fourth installment of the Impact series, #SocialGoodStars. The people highlighted here are passionate, dedicated philanthropists, strengths to their communities, and social media masters. They also happily share their vast knowledge with others, making them shine as leaders in the Social Good world. You can read the third interview with Amanda Hite here.

“Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well.” ~ Voltaire

Appreciation. When you think about Mark Horvath, it describes both the feeling one gets upon meeting him and hearing his tales, and also his compassionate view of the world. Through his documentation of the fascinating, sometimes heartbreaking, often inspiring, and always enriching stories of people experiencing homelessness in their own words, he helps us all gain a new appreciation of humanity and how similar we all really are. He’s broken the mold. He is not doing what makes sense, he’s not doing something that even pays the bills–he is living out his passion and doing what burns deep inside of him. Mark gives a face and a voice to homelessness, something he knows all too well as he once lived among them.

2012-01-14-MarkHorvathAnnMarie.jpg

Mark Horvath with Ann Marie (@padschicago).

How did social media influence your decision to travel the US and
Canada for invisiblepeople.tv, interviewing our homeless friends and
the compassionate people and nonprofits that support them?

Seventeen years ago, I had a very good job in the television industry. Sixteen years ago, I became homeless, living on Hollywood Boulevard. I rebuilt my life to a point where I had a three-bedroom house and a 780 credit score, then in 2007 the economy took a nosedive. Like many Americans, I found myself unemployed, living off my credit cards, and hoping for the best. The best never came, but several layoffs — along with foreclosure on my house — did.

By November 2008, I found myself once again laid off. I was mentally and emotionally exhausted and, to be honest, I was scared of once again living on the streets of Hollywood. I could see homelessness all around me, but I couldn’t bear to look.
I was turning away because I felt their pain.

Don’t waste a good crisis. It’s a simple concept and it’s how InvisiblePeople. tv started. For the most part I had lost everything but some furniture, my car, a box of photos, laptop, small camera, and my iPhone. After looking at what I didn’t have and all the problems that were stopping me, I decided to just use what I had. I registered a domain, changed the header on a WordPress theme, grabbed my camera, and started to interview people.

I honestly didn’t think anyone would even view the videos. I was really doing it to release something that was deep down inside me, and to be candid, to keep busy. It was a really dark time and InvisiblePeople.tv gave me a purpose.

I’ll never forget going into the first tent city. It was 400 yards in a wooded area where no help could easily arrive if I found myself in trouble. I questioned my sanity walking in there with a camera and a bag of socks. One smart thing I did was blast what I was doing all over social media so people could feel like they were right there with me. That day my life changed. People started to tweet me encouragement and all kinds of support. The InvisiblePeople. tv road trip was born.


What are some of your most memorable moments from your 2011 US/Canada Road Trip?

Getting to hang with Donnie in his apartment was a very powerful moment. It was so cold when I met Donny I thought my face was going to fall off. Donny had been homeless over twenty years. He had nothing but a blanket and the heating vent from a local business to stay warm. I honestly don’t know how he survived. Thanks to the power of social media and Youtube, the people of Calgary targeted Donny and got him into housing.

Terry Pettigrew was a sweet man dying of cancer I first met while visiting a homeless shelter in Calgary, Canada. I was really moved by Terry and put his video up that very night. The local news media was with me when I visited Terry and The Calgary Herald put his story on their front page. Terry’s brother, Larry, who he had no contact with for 34 years, saw the news story and the two brothers were reunited. There are no words to describe this miracle. I am so very grateful to have played a small part in Terry being reunited with his family for his last moments on Earth. Although homeless most of his life, Terry was able to spend 53 wonderful days with a loving family.

What also has me excited is the history we made with major brands and fighting homelessness this year. General Motors, Hanes, and Murphy USA, all had branded events in 2011 that helped benefit local homeless services, and this year, with @home being released, we will use what we learned in 2011 to hold events that are even bigger and will have more impact.

What advice would you give to someone who was looking to elevate their
social good efforts with social media?

Relationships are key. Story is everything. Communication is vital. Be flexible. Slow is good. Learn to be comfortable with insecurity.

There have been a lot of articles noting how important social media
and technology is to homeless people, to stay connected. Can you talk
a little about that? How did that influence WeAreVisible.com?

If you own a business, you better listen to your customers or you will go out of business. In homeless services, governments and nonprofits don’t listen to the people we serve as much as we might. The general public has received most of its homeless information from marketing materials. We don’t necessarily need another “expert” on homelessness… we need to listen to the single mom living in her van.

Social media can also provide much needed peer-to-peer support to homeless people and formerly homeless people. Most nonprofits do not have the resources to provide tangible social interaction with their clients. We cannot just throw people into housing. There must be community. Social norms are very powerful. We hope to launch the second phase of We Are Visible in early 2012 to help facilitate more social support.
2012-01-13-MarkHorvath.jpg

You can learn more about the two organizations Mark Horvath founded at InvisiblePeople.tv and WeAreVisible.com. Follow Mark on Twitter @hardlynormal.

Amy Neumann is a writer, speaker and consultant on social good marketing. Check out her CharityIdeasBlog and follow her on Twitter @CharityIdeas

Follow Amy Neumann on Twitter: www.twitter.com/CharityIdeas

Thank You Everyone Who Supported #12DaysofGiving! $13,725 Raised!

29 Dec

I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder.  ~G.K. Chesterton

It’s incredible to think about how everyone came together in social media and in 12 Days of Giving, donated $13,725!  Words alone cannot express enough gratitude…the thrill of seeing the teamwork and passion around this group effort of giving, and the impact that resulted!  Thanks to the 12 Champions and 12 Causes and to Crowdrise for sharing these amazing causes with all of your friends!  Wow.  Thousands of small, meaningful actions really can change the world, and social media proves that every day!

Here’s a list of the 212 individual donations #12DaysofGiving received.  THANK YOU!

:: Thanks! ~>     Rick and Kathy    :: Thanks! ~>     Kathy Meyer
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Hoang
:: Thanks! ~>     Zee from D town !!!    :: Thanks! ~>     Callie Davis
:: Thanks! ~>     Sam & Patti Mccormck    :: Thanks! ~>     Lori McIlwain
:: Thanks! ~>     Tharin Clarijs    :: Thanks! ~>     Cheryl Burgess
:: Thanks! ~>     Shonali Burke    :: Thanks! ~>     @shikemore
:: Thanks! ~>     Sally Stokes    :: Thanks! ~>     April J. Rudin
:: Thanks! ~>     Paull Young    :: Thanks! ~>     @DoinaOncel
:: Thanks! ~>     Fiona & Waffle    :: Thanks! ~>     Jeanine Becker
:: Thanks! ~>     Bridger Hammond    :: Thanks! ~>     @lindsayfultz
:: Thanks! ~>     Harlie Hammond    :: Thanks! ~>     Adam L Stanley
:: Thanks! ~>     Lisa Brookes Kift    :: Thanks! ~>     Mitch, Jody, Derek & Josh
:: Thanks! ~>     Lisa Brookes Kift    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Haney Armstrong    :: Thanks! ~>     fareastphillips
:: Thanks! ~>     Stephanie McAuliffe    :: Thanks! ~>     Paula in Kansas
:: Thanks! ~>     Beth Kanter     :: Thanks! ~>     RachelintheOC
:: Thanks! ~>     Debby Lee    :: Thanks! ~>     @kanter
:: Thanks! ~>     Beth, Walter, Harry, and Sara    :: Thanks! ~>     Gabrielle Gardner
:: Thanks! ~>     Todd Jordan    :: Thanks! ~>     Carolyn Gardner – @OurTownMagazine
:: Thanks! ~>     In Memory of B. Ochs    :: Thanks! ~>     @lisadekleyn
:: Thanks! ~>     Chris Brogan    :: Thanks! ~>     Anonymous
:: Thanks! ~>     AnnTran_    :: Thanks! ~>     Dave J.
:: Thanks! ~>     Amy Neumann    :: Thanks! ~>     Barbara Clark
:: Thanks! ~>     Amy Neumann    :: Thanks! ~>     @RunningMomsRock
:: Thanks! ~>     Amy Neumann    :: Thanks! ~>     Melinda Hersh
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Chanti and Lori    :: Thanks! ~>     Jessica Northey
:: Thanks! ~>     Marie Jo Dauphin    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Suada Duvette    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Zan McColloch-Lussier    :: Thanks! ~>     Anonymous
:: Thanks! ~>     @RunningMomsRock    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     @angelicrica    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     Janelle Allen    :: Thanks! ~>     @RunningMomsRock via Michelle Sedas
:: Thanks! ~>     AnnTran_    :: Thanks! ~>     Paul Bernardin and Glen Radewich
:: Thanks! ~>     Joe Baker    :: Thanks! ~>     Andrea Robin
:: Thanks! ~>     Gary Maberry    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     CrowdRise    :: Thanks! ~>     Aly’s Grammy
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Kelly Vanicek
:: Thanks! ~>     CrowdRise    :: Thanks! ~>     NATIONAL AUTISM ASSOCIATION INC
:: Thanks! ~>     Michelle Sedas    :: Thanks! ~>     Leigh A. Wilcox
:: Thanks! ~>     @RunningMomsRock    :: Thanks! ~>     Larry and Val Ranseth
:: Thanks! ~>     @RunningMomsRock    :: Thanks! ~>     Sue O’Kane
:: Thanks! ~>     Mark    :: Thanks! ~>     Michelle Sedas
:: Thanks! ~>     Diane Boynton    :: Thanks! ~>     Jenna
:: Thanks! ~>     Sissy Northey    :: Thanks! ~>     Michelle Sedas
:: Thanks! ~>     Sueanne Shirzay    :: Thanks! ~>     Amie Hoff
:: Thanks! ~>     Navy    :: Thanks! ~>     SteveAkinsSEO
:: Thanks! ~>     Maggie    :: Thanks! ~>     Amanda Hite
:: Thanks! ~>     Yely    :: Thanks! ~>     Joyce Cherrier & Family
:: Thanks! ~>     Rial Allen    :: Thanks! ~>     Matt R.
:: Thanks! ~>     Barbara Masters    :: Thanks! ~>     Marilyn Terrell
:: Thanks! ~>     Zoetica    :: Thanks! ~>     Tyler, Lana, Lola
:: Thanks! ~>     Paul Sceppaguercio    :: Thanks! ~>     Kevin Green’s RockTheReTweet
:: Thanks! ~>     Sue McFarland    :: Thanks! ~>     Frank Sonnenberg
:: Thanks! ~>     Lisa Hammond    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     Rial Allen    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Kristen Paul    :: Thanks! ~>     John
:: Thanks! ~>     nerdgirlagogo    :: Thanks! ~>     KATHLEEN MCCORMICK
:: Thanks! ~>     @mmangen (Michelle Mangen)    :: Thanks! ~>     colleen holt
:: Thanks! ~>     Betty & JC    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Lori Moreno    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Hoang
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Beatriz Breton    :: Thanks! ~>     Harry Halvorsen
:: Thanks! ~>     Scott Levy – FuelinternetMarketing.com    :: Thanks! ~>     Michelle Sedas
:: Thanks! ~>     Christopher’s Computers    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Aaron & Marina Knudsen    :: Thanks! ~>     Beatriz Breton
:: Thanks! ~>     Anonymous    :: Thanks! ~>     @MomsOfAmerica
:: Thanks! ~>     Beth Kanter    :: Thanks! ~>     Marty McPadden
:: Thanks! ~>     Social | Impact Consulting    :: Thanks! ~>     Christina Lizaso
:: Thanks! ~>     Esther Neumann    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Kathy Lee    :: Thanks! ~>     Liv Violette
:: Thanks! ~>     Gwendolyn Gleason-Ecochiccouture    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Kirsten Abernathy    :: Thanks! ~>     Dennis Crowley
:: Thanks! ~>     John Neumann    :: Thanks! ~>     Ann Tran Via GN
:: Thanks! ~>     Sarah & Chris Dorsett    :: Thanks! ~>     Aimee Allenback
:: Thanks! ~>     Anonymous    :: Thanks! ~>     diane starr
:: Thanks! ~>     Katie McCormick    :: Thanks! ~>     Paula Kiger
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Lalita Raman    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Zyljana  M.
:: Thanks! ~>     Henry Chu    :: Thanks! ~>     tracey taylor
:: Thanks! ~>     Geekbabe    :: Thanks! ~>     AnnTran_
:: Thanks! ~>     Christina Luna    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Showshan Yang-Ting    :: Thanks! ~>     Michelle Sedas
:: Thanks! ~>     Michelle Sedas    :: Thanks! ~>     Kaili Hawley
:: Thanks! ~>     Michelle Sedas    :: Thanks! ~>     April R
:: Thanks! ~>     Danielle James    :: Thanks! ~>     Beth Kanter
:: Thanks! ~>     Diana Adams    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Beatriz Breton
:: Thanks! ~>     Bill Conlon    :: Thanks! ~>     Anne Thomas
:: Thanks! ~>     Geno Carter    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     In memory of Frances Richardson    :: Thanks! ~>     Anonymous
:: Thanks! ~>     In Memory of Frances Richardson    :: Thanks! ~>     Anonymous
:: Thanks! ~>     In memory of Frances Richardson    :: Thanks! ~>     KATHLEEN MCCORMICK
:: Thanks! ~>     Natalie “Frugalista” McNeal    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Ryan Setter    :: Thanks! ~>     Beth Kanter
:: Thanks! ~>     cw    :: Thanks! ~>     Beth Kanter
:: Thanks! ~>     cw

Help a Woman Break the Chains of Domestic Violence – #12DaysOfGiving

20 Dec

The Holidays are about giving, sharing, and spreading joy, which is why I’m honored to be part of the “12 Days of Giving!”

Sometimes things aren’t all smiles and happiness, though. As a survivor of domestic violence myself, I’ve had a few rough holidays in the past. So have many others. In fact, according to the CDC, 1 of every 4 women and 1 in 9 men in the United States are victims of domestic violence at some point in their lives.

Luckily, there’s a way to make it easier for a woman (or man) to take the first step to shattering the chains of abuse, by talking with someone about the situation… someone with the knowledge and ability to help.

That’s why I choose the National Domestic Violence Hotline, 1-800-799-SAFE (7233), 1-800-787-3224 (TTY). Hotline advocates are available for victims and anyone calling on their behalf to provide crisis intervention, safety planning, information and referrals to agencies in all 50 states, Puerto Rico and the U.S. Virgin Islands. Assistance is available in English and Spanish with access to more than 170 languages through interpreter services.

Who are Domestic Violence victims?

Domestic violence can happen to anyone of any race, age, sexual orientation, religion or gender. It can happen to couples who are married, living together or who are dating. Domestic violence affects people of all socioeconomic backgrounds and education levels.

Here are four helpful resources to learn more, help yourself, or help a loved one or friend. And please give if you can.


What is Domestic Violence?

How can I help a friend?

Am I being abused?

What is a safety plan?

If you are a victim/survivor of domestic violence, the important thing to remember is this: It’s not your fault. The abuser very intentionally, methodically, and usually gradually, grinds down your self-worth, isolates you from friends, family, and favorite activities, and increasingly adds verbal abuse, threats and escalating physical violence. Their favorite weapons are secrecy and control. It makes it very tough to have enough courage to break free.

The first step to breaking the chains is telling someone.

The good news is, as in my case, sometimes talking to someone at a hotline like National Domestic Violence Hotline at 1-800-799-SAFE (7233), where they know much more about the process abusers use – the secrecy, control, manipulation, threats, isolation, and violence – makes it much easier. You recognize that you are not at fault. You realize this is actually, sadly, very common – and you aren’t alone. You realize people will understand. You see that it will only get worse if nothing is done. You get help with the process of safely leaving, taking legal action like getting a restraining order, and other things that are not knowledge anyone has until they need it.

74% of Americans know someone affected by domestic violence. And since you just read this article, now you definitely do too. I was able to come out of the dark and break the chains with help. Can you please help another hurting person do the same? Thank you.

If you or someone you know is experiencing domestic violence, the National Domestic Violence Hotline can help: 1-800-799-7233 (SAFE) or NDVH.org.

Learn more by following @12DaysGiving and the hashtag #12DaysOfGiving on Twitter.

And I’d love to connect with you on Twitter @CharityIdeas!

Share the Joy: 12 Days of Giving – #12DaysOfGiving

12 Dec

This also appears on the Huffington Post.

“One person can make a difference, and every person should try.” ~ John F. Kennedy

‘Tis better to give than receive, as the old adage goes. And at no time of year do we feel this more keenly than the holidays! The spirit of giving is everywhere. People are a little kinder, a little more generous, and a little more willing to help a stranger.

All of these things led to the #12DaysofGiving, a 12-day bonanza of giving, sharing, and promoting social good from 12/13 to 12/24. Each day, amazing people and charities will be highlighted, with the goal to raise over $12,000 for the causes, as well to enlist the help of millions of passionate social media users globally to help spread awareness. The goal is not only to show support for these causes, but also to illustrate the power of social media for social good and the massive impact thousands of small, meaningful actions can help when used collectively.

2011-12-12-12DaysDatemedium.jpg


12 Outstanding Charities.
12 Inspiring Influencers.
12 Days of Giving…
One Amazing Project

How can you help? First, please share this on Facebook, Twitter, Linked In, your Blog, and email. And if you can, please make a small (or huge!) donation on Crowdrise to any or all of the diverse group of incredible charities here.
You can follow @12DaysGiving, and learn more on the 12 Days of Giving site, GivingKicksAss.com or on Crowdrise.

Happy giving!

Podcast (iTunes) #2: Amy Neumann and @CharityIdeas – on ClaireDiazOrtiz.com

5 Dec

Thank you to one of my favorite Social Good Stars, Claire Diaz-Ortiz!  This piece originally appears on ClaireDiazOrtiz.com – http://clairediazortiz.com/podcast-2-amy-neumann-and-charityideas/

The podcast is also available for free on iTunes – “The Claire Diaz-Ortiz Podcast” >> “Amy Neumann & @CharityIdeas”

Podcast #2: Amy Neumann and @CharityIdeas

December 1, 2011 By
Alright folks.  My second podcast episodeis live.  Join me as I chat with Amy Neumann (@charityideason the Twitters) about her passion for technology and how she got started in the business of world changing.  Here!

Click above for the podcast on ClaireDiazOrtiz.com or check it out on iTunes.

Twitter for Good #mybook

Filed Under: Blogging, Podcast

Social Good Stars: Twitter’s Claire Diaz-Ortiz (@ClaireD)

5 Dec

This piece originally appeared in the Huffington Post series, “Social Good Stars.” http://www.huffingtonpost.com/amy-neumann/twitter-for-good_b_1116429.html

Amy Neumann

Writer, speaker and social media consultant for nonprofits and businesses

Social Good Stars: Claire Diaz-Ortiz

Posted: 11/29/11 04:58 PM ET

Twitter , Claire Diaz Ortiz , Claire Diaz-Ortiz , Social Good Stars , Twitter For Good , Nonprofit Marketing , Social Media For Social Good , Twitter Claire Diaz Ortiz , Impact News

This is the second interview in a new Impact series, #SocialGoodStars. The people highlighted here are passionate, dedicated philanthropists, strengths to their communities, and social media masters. They also happily share their vast knowledge with others, making them shine as leaders in the Social Good world. You can read the first interview with Beth Kanter here.

“Too often we underestimate the power of a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.”  ~Leo Buscaglia

The magic of Twitter lies in just that — the ability to connect with like-minded people in big and small ways, all over the world. And someone who knows all about that is Twitter’s own Claire Diaz Ortiz, who leads social innovation, philanthropy, and causes at Twitter since 2009. She is the author of Twitter for Good: Change the World, One Tweet at a Time, and is a frequent international speaker known for developing the TWEET model — a framework to help organizations and individuals best excel on Twitter. Claire holds an MBA from Oxford University, where she was a Skoll Foundation Scholar for Social Entrepreneurship. She is also the co-founder of Hope Runs, a non-profit organization operating in AIDS orphanages in East Africa.

2011-11-28-clairebioshotwebsmall.jpegClaire Diaz-Ortiz, Twitter’s own Force for Good.  Photo Courtesy of Claire Diaz-Ortiz

Since being panelists together at Dell’s Social Innovation Conference earlier this year, I have had the honor of speaking with Claire many times about social good and how Twitter has facilitated connections, awareness, action, fundraising, and the real-time flow of information globally. Here are a few key points of interest for anyone wondering how to get even more out of Twitter and social media for social good.

What do you consider most important for organizations who want to use Twitter for Good effectively?

First, developing a strategy is the answer to ‘What am I doing on Twitter?’ I created the 5-Step framework called T.W.E.E.T. to help with that and for using Twitter: Target, Write, Engage, Explore, Track.  It works because it’s simple.

What are a few examples of nonprofits really leveraging the relationships from Twitter to impact awareness and fundraising or other key goals?

Pepsi Refresh showed what it means to pique the interest of the Twitter audience, and draw them to a site to learn more and take action. Pepsi took $20 million, and later included another $1.3 million for the Gulf, and used Twitter to help local causes be broadcast across the nation and beyond to win grants to help their communities by voting.

Mark Horvath, well-known as @hardlynormal on Twitter and founder of InvisiblePeople.tv, is another brilliant example. He travels the U.S. and Canada interviewing our homeless friends on video and gives them a voice, a voice everyone can now hear because of the reach of Twitter.

Twitter does numerous internal philanthropy projects, including your pro-bono Tweets for Good program and numerous resources. Can you talk about those?

Within our advertising platform, we offer pro-bono programs for non-profits already engaged on Twitter. Promoted Tweets are a tool advertisers use to promote specific campaigns via Tweets on Twitter. The Promoted Tweets for Good programs is an application-based pro-bono program serving a number of non-profit organizations each year. We offer a second type of Promoted Tweets for Good ad hoc to organizations involved in disaster relief in times of crisis or civil unrest.
Another useful resource is Hope 140, Twitter’s hub for being a “Force for Good.” It highlights ways to use Twitter for Good, along with several causes and helpful case studies. We’re always looking for more case studies to share creative ways nonprofits have used Twitter.

What do you see as helpful concepts that apply not only to Twitter but also to social media in general?

As Biz Stone says, “People are basically good… When you give them a simple tool that helps them exhibit that behavior, they will prove it to you every day.” Make it easy for supporters to learn, share, help, and grow. Start connecting and creating individual relationships. Make sure that when you first hop on and seek support, make it about real relationships, and not immediately about fundraising. Most people in the world don’t like to be asked for money immediately (on social media or elsewhere). Are there new people you’d like to connect with? Reach out! Are supporters already on a platform? Deepen those relationships. It’s also important to some extent to let your guard down. Open a window into your organization with a unique perspective. Social media is wide open for any cause to participate and draw strength from supporters.

2011-11-28-clairedcraignewmark3.jpgTalking Social Good at the Social Media for Nonprofits Conference in San Francisco November 2011: Darian Heyman, Claire Diaz-Ortiz, and Craig Newmark. Photo Courtesy of Claire Diaz-Ortiz

“Be a Force for Good.”
~ Twitter’s operating principle

You can learn more about Claire at ClaireDiazOrtiz.com and follow her on Twitter @ClaireD. http://twitter.com/claired

For more details on using Twitter for Good, here is a short video of highlights from her book, and more tips and ideas at Hope140.org.

Amy Neumann is a writer, speaker and consultant on social good marketing. Check out her CharityIdeasBlog and follow her on Twitter @CharityIdeas.

Follow Amy Neumann on Twitter: www.twitter.com/CharityIdeas

88 Favorite Social Good Quotes (in 140 or less)

21 Nov

What are you thankful for in this beautiful world?


Thank you to everyone who makes a difference in big and small ways every day!  This is a perfect time of year to express gratitude and thanks.  Here are 88 Tweetable social good quotes to inspire and share positive ideas.

I am grateful for so many things, including great friends around the world, online and off! ~Amy          aka @CharityIdeas

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Wherever one turns he can find someone who needs him.  ~Albert Schweitzer
Unselfish and noble actions are the most radiant pages in the biography of souls.  ~David Thomas
The breeze, the trees, the honey bees – All volunteers! ~Juliet Carinreap
There are two ways of spreading light: to be the candle, or the mirror that reflects it.  ~Edith Wharton
The time is always right to do what’s right. ~Martin Luther King Jr.
I can no other answer make, but thanks, and thanks. ~Shakespeare
It’s easy to make a buck.  It’s a lot tougher to make a difference.  ~Tom Brokaw
Volunteers do not necessarily have the time; they just have the heart.  ~Elizabeth Andrew
Feeling gratitude and not expressing it is like wrapping a present and not giving it.  ~William A. Ward
No duty is more urgent than that of returning thanks.  ~James Allen
Thanks are the highest form of thought; gratitude is happiness doubled by wonder.  ~G.K. Chesterton
How beautiful a day can be, when kindness touches it! ~George Elliston
Thousands of candles can be lighted from a single candle. Happiness never decreases by being shared. ~Buddha
Appreciation is a wonderful thing.  It makes what is excellent in others belong to us as well.  ~Voltaire
The hardest arithmetic to master is that which enables us to count our blessings.  ~Eric Hoffer
No act of kindness, however small, is ever wasted. ~Aesop
The deepest principle in human nature is the craving to be appreciated.  ~William James
The smallest act of kindness is worth more than the grandest intention.  ~Oscar Wilde
Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree. ~Martin Luther
Gratitude is the memory of the heart.  ~Jean Baptiste Massieu
How wonderful it is that nobody need wait a single moment before starting to improve the world.  ~Anne Frank
I am a little pencil in the hand of a writing God who is sending a love letter to the world.  ~Mother Teresa
Better to light one small candle than to curse the darkness. ~Chinese Proverb
We can’t help everyone, but everyone can help someone. ~Dr. Loretta Scott
It matters if you just don’t give up. ~Stephen Hawking
We make a living by what we get, but we make a life by what we give.  ~Winston Churchill
Things of the spirit differ from things material in that the more you give the more you have.  ~Christopher Morley
Act as if what you do makes a difference.  It does.  ~William James
You must have chaos within you to give birth to a dancing star. ~Nietzsche
Nobody made a greater mistake than he who did nothing because he could only do a little.  ~Edmund Burke
Philosophy is not best expressed in words; it is expressed in the choices one makes. ~Eleanor Roosevelt
Not only must we be good, but we must also be good for something.  ~Henry David Thoreau
It is when you give of yourself that you truly give.  ~Kahlil Gibran
The willingness to share does not make one charitable; it makes one free.  ~Robert Brault
You shouldn’t go through life with a catchers mitt on both hands.  You need to be able to throw something back.  ~Maya Angelou
The highest forms of understanding we can achieve are laughter and human compassion. ~ Richard P. Feynman
Every person feels instinctively that all the beautiful sentiments in the world weigh less than a single lovely action.  ~James R. Lowell
It is the greatest of all mistakes to do nothing because you can only do little – do what you can.  ~Sydney Smith
If you think you are too small to be effective, you have never been in bed with a mosquito.  ~Betty Reese
We cannot live only for ourselves.  A thousand fibers connect us with our fellow men.  ~Herman Melville
Among its other benefits, giving liberates the soul of the giver. ~ Maya Angelou
Wherever there is a human being, there is an opportunity for a kindness.  ~Seneca
Those who bring sunshine to the lives of others cannot keep it from themselves.  ~James Matthew Barrie
Never worry about numbers. Help one person at a time, and start with the person nearest you. ~ Mother Teresa
If you haven’t any charity in your heart, you have the worst kind of heart trouble.  ~Bob Hope
What this world needs is a new kind of army – the army of the kind.  ~Cleveland Amory
If you want others to be happy, practice compassion.  If you want to be happy, practice compassion.  ~Dalai Lama
I always prefer to believe the best of everybody, it saves so much trouble.  ~Rudyard Kipling
There is no greater loan than a sympathetic ear.  ~Frank Tyger
A kind word is like a Spring day.  ~Russian Proverb
Kindness is in our power, even when fondness is not.  ~Samuel Johnson
The most important trip you may take in life is meeting people halfway.  ~Henry Boye
When I was young, I admired clever people.  Now that I am old, I admire kind people.  ~Abraham Heschel
Let no person pull you low enough to hate him. ~ Martin Luther King Jr.
The best portion of a good life – little, nameless, unremembered acts of kindness and love.  ~William Wordsworth
You cannot do a kindness too soon.  ~Ralph Waldo Emerson
If you wish to experience peace, provide peace for another. ~Dalai Lama
By swallowing evil words unsaid, no one has ever harmed his stomach.  ~Winston Churchill
Being considerate of others will take your children further in life than any college degree.  ~Marian Wright Edelman
The power of a touch, smile, kind word, listening ear, smallest act of caring… all have potential to turn a life around.  ~Leo Buscaglia
Peace, like charity, begins at home. ~ Franklin D. Roosevelt
A kind heart is a fountain of gladness, making everything in its vicinity freshen into smiles.  ~Washington Irving
I have no special talents. I am only passionately curious. ~ Albert Einstein
If you want to lift yourself up, lift up someone else. ~ Booker T. Washington
I’m always doing things I can’t do.  That’s how I get to do them. ~ Pablo Picasso
Where there is charity and wisdom, there is neither fear nor ignorance. ~ St. Francis of Assisi
Peace begins with a smile. ~ Mother Teresa
Don’t raise your voice; improve your argument. ~ Desmond Tutu
Do what you can, with what you have, where you are. ~Theodore Roosevelt
It only seems impossible until it’s done. ~ Nelson Mandela
Remember that everyone you meet is afraid of something, loves something and has lost something.  ~H. Jackson Brown, Jr.
Do good by stealth, and blush to find it fame.  ~Alexander Pope
If we cannot be clever, we can always be kind.  ~Alfred Fripp
The only people with whom you should try to get even are those who have helped you.  ~John E. Southard
To cultivate kindness is a valuable part of the business of life.  ~Samuel Johnson
I was born not knowing and have only had a little time to change that here and there. ~Richard Feynman
The more sympathy you give, the less you need.  ~Malcolm S. Forbes
In about the same degree as you are helpful, you will be happy.  ~Karl Reiland
The greatest good you can do for another is not just to share your riches but to reveal to him his own.  ~Benjamin Disraeli
The best way to find yourself is to lose yourself in the service of others. ~ Gandhi
Always be a little kinder than necessary.  ~James M. Barrie
Action expresses priorities.  ~ Gandhi
Life is a gift, and it offers us the privilege, opportunity, and responsibility to give something back by becoming more. ~ Tony Robbins
The highest use of capital is not to make more money but to make money do more for the betterment of life. ~ Henry Ford
If you can’t feed a hundred people, then just feed one. ~ Mother TeresaIf you think you can, or think you can’t, you’re right. ~ Henry Ford
Be the change you wish to see in the world. ~ Gandhi
Smile at a stranger, and make two people happy. ~Amy Neumann

Make it a wonderful day!

Social Good Stars – Beth Kanter (@kanter)

19 Nov

This post originally appears in the Huffington Post in my new series for Impact, “Social Good Stars.”  Thank you to the amazing Beth Kanter!

Writer, speaker and social media consultant for nonprofits and businesses
Follow Amy Neumann on Twitter: www.twitter.com/CharityIdeas

Social Good Stars: Beth Kanter

Posted: 11/18/11 12:43 PM ET

This is the first in a new Impact series, #SocialGoodStars. The people highlighted here are passionate, dedicated philanthropists, strengths to their communities, and social media masters. They also happily share their vast knowledge with others, making them shine as leaders in the Social Good world.

There are two ways of spreading light: to be the candle, or the mirror that reflects it. ~Edith Wharton

Some people stand out as an example of a person who is indeed the bright candle, from whom others can help spread light. Beth Kanter, well-known in nonprofit and social media circles alike, is one of those people. She has been named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits, and the book, “The Networked Nonprofit” with Allison Fine. She is also co-founder of Zoetica Media. Most importantly, Beth spends a lot of time listening to others, curating key information, and sharing it so other people can also be Social Good Stars.

2011-11-15-Bethkanter.jpg

Beth Kanter in Kenya with a winner of her book.

With 32 years in nonprofit social good, Beth is the perfect person to answer some pressing questions about current and future trends. Our interview is below.

You famously co- authored the book, “The Networked Nonprofit” with Allison Fine, and have worked with social good luminaries such as Claire Diaz-Ortiz of Twitter and Randi Zuckerberg of Facebook.  With such legendary background knowledge, can you reveal any social-media-for-social-good trends you see?

What’s top of mind at this moment is this stat:  In 2020, 40% of the world population will have grown up knowing nothing but the Internet and social networks.  Think about that. I’m a baby boomer and my first job was with the Boston Symphony in late 70’s, early 80’s.  I was in development and wanted to see examples of membership or annual fund brochures from other symphonies.  So, I wrote letters to about 20 of them, asking for a copy.  It took a month, but I then had a great collection of ideas — which was good because the annual conference when we could exchange that sort of stuff was six months away.  Now, we can learn in real time from our peers. Think how fast ideas are shared and copied from nonprofit to nonprofit.  I also watched my son last night do his homework.  He is 12.  He had to do a PowerPoint on Portugal.   He had a PowerPoint document uploaded into Google, was collaborating on it with two friends, and they were talking to each other on Skype. Our world is changing before our eyes and organizations really need to think about what this means for their work.  I think about the younger people in nonprofits — and those like free agents outside, and how important it is for nonprofit leaders to empower younger, millenials on staff and outside their walls.

Who is a personal  hero/ine in the social good space?  What makes them unique?

This is such a hard question — I have so many heroes/heroines.  But, I will name one.  Kristin Row-Finkbeiner the co-founder of Momsrising. “Where Moms and people who love them go to change our world.” They are such a fantastic example of working in this agile and transparent way and leveraging social media for on the ground social change.

 How important is “networking” to you in social media (and IRL)?  Has social media made it faster, slower, more or less relevant?

Definitely faster. I’ve always been a networker, before the tools — that is seeking people out, introducing people, and learning from the network/community.  The challenge when you add online tools is that you can connect to so many more people that you run the risk of having shallow relationships.  I have a lot of connections or friends, and I often feel that I don’t get a chance to just to chat and get to know people in a deeper way. These days I get a lot of requests for a lot of things. I find that introducing people to other people where there is a mutual need or potential for reciprocity is a good thing.

 What’s the “killer app” of social media right now?

Tools come and ago — and they change faster than humans.  Right now the killer app or type of app is content curation.  Less about the tools, more about the process.  I’m really excited about the whole concept of people whose job it is to make sense of information on the web. They used to be called journalists — but we have so much information available to us now that the sorting and making sense of it is a job in and of itself. This primer on content curation talks about why.

Do you have a favorite “social media success story” for this this year?

Yes, grist.org. They use a unique combination of entertaining content and environmental reporting, dubbed the “The Daily Show of the environmental movement.”  They have inspired a whole new generation of environmentalists who don’t take themselves so seriously while creating on-the-ground change.

What personal projects and charities do you love & support?

My main charity is the Sharing Foundation which helps kids in Cambodia.  My two kids were adopted from that country – and supporting the organizations is a way to give back.

I’m also on the board of Ushahidi , a non-profit tech company that develops free and open source software for information collection, visualization and interactive mapping. I support a number of other organizations in small ways.

2011-11-15-bethhat.jpg

Beth Kanter

You can learn more about Beth at BethKanter.org and follow her on Twitter @kanter.

Amy Neumann is a writer, speaker and consultant on social good marketing. Check out her CharityIdeasBlog and follow her on Twitter @CharityIdeas.


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